| 000 -LEADER |
|---|
| fixed length control field |
00523nam a2200181 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140626n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077545567 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100438.0 |
| CONTROL NUMBER |
|---|
| control field |
57424 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| TITLE STATEMENT |
|---|
| Title |
2011 update to marketing management / |
| Statement of responsibility, etc |
Greg W Marshall, Mark W Johnston. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill / Irwin, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
iii, 48 p. ; |
| Dimensions |
28 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnston, Mark W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |