| 000 -LEADER |
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| fixed length control field |
01708cam a22002774a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120815s2013 enka 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012032991 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749468507 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749468514 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.H667 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14450282 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100441.0 |
| CONTROL NUMBER |
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| control field |
57482 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hood, David James |
| TITLE STATEMENT |
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| Title |
Competitive SME : |
| Remainder of title |
building competitive advantage through marketing excellence for small to medium sized enterprises / |
| Statement of responsibility, etc |
David James Hood. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page Ltd., |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 214 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY, ETC. |
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| Summary, etc |
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained.Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Small business marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |