MARC details
| 000 -LEADER |
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| fixed length control field |
03433cam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130726s2014 enka 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013028707 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749470135 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749470135 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780749470142 (ebk) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD58.7 |
| Item number |
.F572 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/27 |
| Edition information |
23 |
| OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS030000 |
| -- |
BUS103000 |
| Number source |
bisacsh |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14909826 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100442.0 |
| CONTROL NUMBER |
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| control field |
57487 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Fisher, John G. |
| TITLE STATEMENT |
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| Title |
Strategic brand engagement : |
| Remainder of title |
using HR and marketing to connect your brand customers, channel partners and employees / |
| Statement of responsibility, etc. |
John G. Fisher. |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page Ltd., |
| Date of publication, distribution, etc. |
2014. |
| PHYSICAL DESCRIPTION |
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| Extent |
vii, 219 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
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| Summary, etc. |
"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. "-- |
| Assigning source |
Provided by publisher. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies"-- |
| Assigning source |
Provided by publisher. |
| GENERAL NOTE |
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| General note |
Includes bibliographical reference and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate culture. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Personnel management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Human Resources & Personnel Management. |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Organizational Development. |
| Source of heading or term |
bisacsh |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |