Cambridge Marketing Handbook: Research / (Record no. 24101)
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000 -LEADER | |
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fixed length control field | 01479nam a2200217 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140701n 000 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0749470692 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100442.0 |
CONTROL NUMBER | |
control field | 57496 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Bax, Steve. |
TITLE STATEMENT | |
Title | Cambridge Marketing Handbook: Research / |
Statement of responsibility, etc. | Steve Bax. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | KoganPage, |
Date of publication, distribution, etc. | 2013. |
PHYSICAL DESCRIPTION | |
Extent | 135 p. : |
Other physical details | ill. ; |
Dimensions | 18 cm. |
SUMMARY, ETC. | |
Summary, etc. | A guide to the key things that all marketers need to know about marketing research. It takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; and the types of data and key steps to follow in gathering them. |
SUMMARY, ETC. | |
Summary, etc. | As with many marketing disciplines, jargon abounds, creating barriers to entry for those that see it this way. The Cambridge Marketing Handbook: Marketing Research aims to bust the jargon and to explain the process in a straightforward, easy to understand, way. |
SUMMARY, ETC. | |
Summary, etc. | This handbook guides the reader through the basic principles of market and marketing research. Among the topics covered are the key roles that research plays in marketing decision making, planning and implementing research, secondary and primary data methodologies, and legal and ethical considerations. |
GENERAL NOTE | |
General note | Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
Source of heading or term | sears |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.83 BA CA | T0027843 | 12.99 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 01/07/2014 | AMAUK | 12.99 |