Cambridge Marketing Handbook: Research / (Record no. 24101)

MARC details
000 -LEADER
fixed length control field 01479nam a2200217 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140701n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0749470692
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100442.0
CONTROL NUMBER
control field 57496
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Bax, Steve.
TITLE STATEMENT
Title Cambridge Marketing Handbook: Research /
Statement of responsibility, etc. Steve Bax.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. KoganPage,
Date of publication, distribution, etc. 2013.
PHYSICAL DESCRIPTION
Extent 135 p. :
Other physical details ill. ;
Dimensions 18 cm.
SUMMARY, ETC.
Summary, etc. A guide to the key things that all marketers need to know about marketing research. It takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; and the types of data and key steps to follow in gathering them.
SUMMARY, ETC.
Summary, etc. As with many marketing disciplines, jargon abounds, creating barriers to entry for those that see it this way. The Cambridge Marketing Handbook: Marketing Research aims to bust the jargon and to explain the process in a straightforward, easy to understand, way.
SUMMARY, ETC.
Summary, etc. This handbook guides the reader through the basic principles of market and marketing research. Among the topics covered are the key roles that research plays in marketing decision making, planning and implementing research, secondary and primary data methodologies, and legal and ethical considerations.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.83 BA CA T0027843 12.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 01/07/2014 AMAUK 12.99