| 000 -LEADER |
|---|
| fixed length control field |
00604nam a2200205 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140701n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749470630 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100443.0 |
| CONTROL NUMBER |
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| control field |
57497 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bax, Steve. |
| TITLE STATEMENT |
|---|
| Title |
Cambridge marketing handbook : |
| Remainder of title |
digital / |
| Statement of responsibility, etc |
Steve Bax, Karl Meyer and Neil Wilkins. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
148 p. : |
| Other physical details |
ill. ; |
| Dimensions |
18 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical reference and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing digital. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meyer, Karl. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilkins, Neil. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |