| 000 -LEADER |
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| fixed length control field |
01265cam a2200289 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140429s2014 nyu 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013950846 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780500291399 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)858843365 |
| CATALOGING SOURCE |
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| Original cataloging agency |
YDXCP |
| Transcribing agency |
YDXCP |
| Modifying agency |
BTCTA |
| -- |
BDX |
| -- |
UKMGB |
| -- |
CDX |
| -- |
YBM |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.O44 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Item number |
23 |
|
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| -- |
659.1/143 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(AuCNLKIN)000052779013 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100446.0 |
| CONTROL NUMBER |
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| control field |
57544 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Olins, Wally. |
| TITLE STATEMENT |
|---|
| Title |
Brand new : |
| Remainder of title |
the shape of brands to come / |
| Statement of responsibility, etc |
Wally Olins. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Thames & Hudson, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
200 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate image. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |