Web marketing that works : (Record no. 24202)

000 -LEADER
fixed length control field 01836cam a2200373 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140109s2014 qea er 001 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780730309277
SYSTEM CONTROL NUMBER
System control number (OCoLC)868219916
SOURCE OF ACQUISITION
Source of stock number/acquisition 155 Cremorne St Richmond VIC 3121
CATALOGING SOURCE
Original cataloging agency ANL
Language of cataloging eng
Description conventions rda
Modifying agency ANL
-- NJB
AUTHENTICATION CODE
Authentication code anuc
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
-- 658.872/74
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000052369231
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100451.0
CONTROL NUMBER
control field 57599
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Franklin, Adam.
TITLE STATEMENT
Title Web marketing that works :
Remainder of title confessions from the marketing trenches /
Statement of responsibility, etc Adam Franklin, Toby Jenkins.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Queensland :
Name of producer, publisher, distributor, manufacturer John Wiley & Australia,
Date of production, publication, distribution, manufacture c2014.
PHYSICAL DESCRIPTION
Extent xxxiv, 229 p. :
Other physical details ill. ;
Dimensions 23 cm.
CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent.
MEDIA TYPE
Media Type Term unmediated
Media Type Code n
Source rdamedia.
CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier.
GENERAL NOTE
General note Includes index.
SUMMARY, ETC.
Summary, etc Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, "Web Marketing That Works" offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
General subdivision Economic aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
ADDED ENTRY--PERSONAL NAME
Personal name Jenkins, Toby.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-08-17 AMAUS 658.872 FR WE T0027961 2017-01-26 0.00 2017-01-26 REGULAR

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