| 000 -LEADER |
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| fixed length control field |
02277nam a22003378a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140328s2014 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014010908 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781609019334 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5438.25 |
| Item number |
.S485 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
746.9/20688 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15270379 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100453.0 |
| CONTROL NUMBER |
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| control field |
57623 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sherman, Gerald J. |
| TITLE STATEMENT |
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| Title |
The real world guide to fashion selling and management / |
| Statement of responsibility, etc |
Gerald J. Sherman, Sar S. Perlman. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1405 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York. : |
| Name of publisher, distributor, etc |
Fairchild Books., |
| Date of publication, distribution, etc |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 338 p : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace.New to this Edition:- Expanded to cover professional selling in retail beyond fashion- New sections on Business-to-Consumer (B2C) retail sales management- New chapter digital and social media in sales including- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Selling. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Clothing trade. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perlman, Sar. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |