| 000 -LEADER |
|---|
| fixed length control field |
01074cam a2200337 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140711t20152015njua b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205960644 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205960642 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)880171500 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Modifying agency |
OCLCQ |
| -- |
OCLCO |
| -- |
NWU |
| Description conventions |
rda |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.P83 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
|
|---|
| -- |
659.2/89 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100456.0 |
| CONTROL NUMBER |
|---|
| control field |
57657 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L., |
| Relator term |
author. |
| TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
strategies and tactics / |
| Statement of responsibility, etc |
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. |
| EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 598 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Study and teaching. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cameron, Glen T., |
| Relator term |
author. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reber, Bryan H., |
| Relator term |
author. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |