| 000 -LEADER |
|---|
| fixed length control field |
02457cam a2200409 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120321s2012 flua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012008925 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB221015 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466503960 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1466503963 |
| OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
(YBP)7116456 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)756596227 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
BWX |
| -- |
OCoLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.P88 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4/0302855133 |
| Edition number |
23 |
|
|---|
| -- |
658.403028/5 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000048926043 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100456.0 |
| CONTROL NUMBER |
|---|
| control field |
57663 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Putler, Daniel S. |
| TITLE STATEMENT |
|---|
| Title |
Customer and business analytics : |
| Remainder of title |
applied data mining for business decision making using R / |
| Statement of responsibility, etc |
Daniel S. Putler, Robert E. Krider. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 289 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Chapman & Hall/CRC the R series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing |
| General subdivision |
Software. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Decision making |
| General subdivision |
Data processing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
R (Computer program language) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krider, Robert E. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Chapman & Hall/CRC the R series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |