UOWD Library

Essentials of marketing : (Record no. 24301)

000 -LEADER
fixed length control field 04313cam a22003978i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131223s2015 nyu 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013050518
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077861049
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077861043
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .P4357 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
-- 658.8/640
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000052345620
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100459.0
CONTROL NUMBER
control field 57699
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy.
EDITION STATEMENT
Edition statement 14th ed.
PROJECTED PUBLICATION DATE
Projected publication date 201501.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture 2015.
PHYSICAL DESCRIPTION
Extent xliii, 717 p. :
Other physical details ill. ;
Dimensions 28 cm.
CONTENT TYPE
Content Type Term text
Source rdacontent.
MEDIA TYPE
Media Type Term unmediated
Source rdamedia.
CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier.
GENERAL NOTE
General note Includes index.
SUMMARY, ETC.
Summary, etc Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths This author team pioneered an innovative structure - using the "four Ps" with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing , there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas. What's unique about Essentials of Marketing ? The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning. Similarly, the online Marketing Plan Coach helps students see how to create marketing plans. Taken together, these items speed the development of "marketing sense" and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. The authors emphasise careful integration of special topics. Some textbooks treat “special“ topics--like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organisations, marketing ethics, social issues, and business-to-business marketing--in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalisation of ideas. The comprehensive package of materials gives instructors the flexibility to teach marketing their way - or for the student, the ability to learn marketing their way .
SUMMARY, ETC.
Summary, etc A book about marketing and marketing strategy planning. It teaches students analytical abilities and how-to-do-it skills that prepare them for success. It helps students see how to create marketing plans.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Titles and other words associated with a name Ph. D.
ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-08-19 AMAUS 658.8 PE ES T0015794 2017-01-26 141.96 2017-01-26 REGULAR

Powered by Koha