UOWD Library

Marketing / (Record no. 24329)

000 -LEADER
fixed length control field 02403cam a2200409 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131002s2014 enka b 001 0 eng d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB3A8974
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199659531
SYSTEM CONTROL NUMBER
System control number (OCoLC)879628141
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UkOxU
AUTHENTICATION CODE
Authentication code ukscp
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
-- 658.8/611
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000052709562
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100501.0
CONTROL NUMBER
control field 57727
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-,
Relator term author.
TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Paul Baines and Chris Fill.
EDITION STATEMENT
Edition statement 3rd ed.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture c2014.
PHYSICAL DESCRIPTION
Extent xxviii, 737 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent.
MEDIA TYPE
Media Type Term unmediated
Media Type Code n
Source rdamedia.
CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier.
GENERAL NOTE
General note Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
FORMATTED CONTENTS NOTE
Formatted contents note PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing.
SUMMARY, ETC.
Summary, etc Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Textbooks.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai CLOSEDRES 2014-08-21 AMAUK 34 7 658.8 BA MA T0011028 2018-02-13 2017-05-23 2017-05-23 39.19 2017-01-26 CRS

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