000 -LEADER |
fixed length control field |
02403cam a2200409 i 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131002s2014 enka b 001 0 eng d |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB3A8974 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199659531 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)879628141 |
CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Description conventions |
rda |
Modifying agency |
UkOxU |
AUTHENTICATION CODE |
Authentication code |
ukscp |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
|
-- |
658.8/611 |
SYSTEM CONTROL NUMBER |
System control number |
(AuCNLKIN)000052709562 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100501.0 |
CONTROL NUMBER |
control field |
57727 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Baines, Paul, |
Dates associated with a name |
1973-, |
Relator term |
author. |
TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Paul Baines and Chris Fill. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
Place of production, publication, distribution, manufacture |
Oxford : |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture |
c2014. |
PHYSICAL DESCRIPTION |
Extent |
xxviii, 737 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
CONTENT TYPE |
Content Type Term |
text |
Content Type Code |
txt |
Source |
rdacontent. |
MEDIA TYPE |
Media Type Term |
unmediated |
Media Type Code |
n |
Source |
rdamedia. |
CARRIER TYPE |
Carrier Type Term |
volume |
Carrier Type Code |
nc |
Source |
rdacarrier. |
GENERAL NOTE |
General note |
Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK101 |
FORMATTED CONTENTS NOTE |
Formatted contents note |
PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing. |
SUMMARY, ETC. |
Summary, etc |
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Textbooks. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Case studies. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Textbooks. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
3 DAY LOAN |