International marketing / (Record no. 24533)

000 -LEADER
fixed length control field 01912cam a2200337 a 4500
CONTROL NUMBER
control field 57934
CONTROL NUMBER IDENTIFIER
control field UOWD
DATE AND TIME OF LATEST TRANSACTION
control field 20170824135900.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120521s2014 nyua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012020780
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077151690
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14318030
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .C375 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 23
MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 8613
TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, Mary C. Gilly, John L. Graham, Maya F. Farah.
EDITION STATEMENT
Edition statement 1st middle east ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2014.
PHYSICAL DESCRIPTION
Extent xxxiii, 638 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
GENERAL NOTE
General note Includes references and indexes.
SUMMARY, ETC.
Summary, etc "International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
STUDY PROGRAM INFORMATION NOTE
Program name MARK343,TBS982; MARK957
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 8614
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 296
ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
9 (RLIN) 8615
ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 8616
ADDED ENTRY--PERSONAL NAME
Personal name Farah, Maya F.
9 (RLIN) 8617
ADDED ENTRY ELEMENTS (KOHA)
Koha item type CRS
Source of classification or shelving scheme
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-09-11 All Prints Bookshop 16 12 658.84 CA IN T0027018 2022-07-01 2022-06-24 0.00 2017-01-26 3 DAY LOAN
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-09-11 All Prints Bookshop 12 4 658.84 CA IN T0027019 2022-07-01 2022-06-17 0.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai 3DAY 2014-09-11 All Prints Bookshop 12 5 658.84 CA IN T0027020 2022-07-01 2022-06-25 0.00 2017-01-26 3 DAY LOAN

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