| 000 -LEADER |
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| fixed length control field |
03730cam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140206s2014 enka fb 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014004437 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749468422 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749468439 (ebook) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.B557 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS052000 |
| -- |
BUS007000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15121943 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100524.0 |
| CONTROL NUMBER |
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| control field |
57995 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Black, Caroline, |
| Dates associated with a name |
1956- |
| TITLE STATEMENT |
|---|
| Title |
The PR professional's handbook : |
| Remainder of title |
powerful, practical communications / |
| Statement of responsibility, etc |
Caroline Black. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 366 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
PR in practice |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 355-359) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. "-- |
| -- |
Provided by publisher. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity"-- |
| -- |
Provided by publisher. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations |
| Form subdivision |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| Form subdivision |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations. |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Business Communication / General. |
| Source of heading or term |
bisacsh |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |