| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014018748 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781483365244 (spiral : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
361.6/1068 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Krueger, Richard A. |
| TITLE STATEMENT |
|---|
| Title |
Focus groups : |
| Subtitle |
a practical guide for applied research / |
| Statement of responsibility, etc |
Richard A. Krueger, Mary Anne Casey. |
| EDITION STATEMENT |
|---|
| Edition |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Thousand Oaks, Calif. : |
| Publisher |
SAGE, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 252 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. T he Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ? --Theresa Carilli, Purdue University Calumet. |
| SUMMARY |
|---|
| Summary |
The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Focus groups. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Social sciences |
| General |
Methodology. |
| ADDED ENTRY |
|---|
| Name |
Casey, Mary Anne. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
53875 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
53876 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
6280 |
| ADDED ENTRY |
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| -- |
53877 |