| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006101636 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324304305 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324304307 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
306.3/4 |
| TITLE STATEMENT |
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| Title |
Explorations of marketing in society / |
| Statement of responsibility, etc |
Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Mason, Ohio : |
| Publisher |
Thomson, |
| Date |
c2007. |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 955 p. : |
| Other Details |
ill ; |
| Size |
25 cm. |
| GENERAL NOTE |
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| General note |
Assembles academic contributions that have already been published in journals, coupled with invited commentaries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| General |
Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| General |
Moral and ethical aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Public interest. |
| ADDED ENTRY |
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| Name |
Gundlach, Gregory T., |
| ADDED ENTRY |
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| Name |
Block, Lauren G. |
| ADDED ENTRY |
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| Name |
Wilkie, William L. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/k78aqq08661ow064bal9f13f0y25k0ma |
| Public note |
Location Map |
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