| 000 -LEADER |
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| fixed length control field |
03130cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130909s2014 flua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013035804 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781482203608 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.G36 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.5/75 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14956178 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100619.0 |
| CONTROL NUMBER |
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| control field |
59171 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Garcia, Rosanna |
| TITLE STATEMENT |
|---|
| Title |
Creating and marketing new products and services |
| Statement of responsibility, etc |
Rosanna Garcia |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 412 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today's global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product design |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |