| 000 -LEADER |
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| fixed length control field |
02807cam a2200349 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131213s2014 enk b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013047919 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138021020 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781315771847 (ekb) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.Y497 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
17971037 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100621.0 |
| CONTROL NUMBER |
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| control field |
59206 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yi, Yu-jae, |
| Dates associated with a name |
1960- |
| TITLE STATEMENT |
|---|
| Title |
Customer value creation behavior |
| Statement of responsibility, etc |
Youjae Yi |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 164 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 147-158) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance. This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance ofnbsp; understanding the dimensional structure of customer value creation behavior for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior. This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction 2. Customer Value Creation Behavior in the Context of Theory 3. Conceptualization and Measurement of Customer Value Creation 4. Antecedents of Customer Value Creation Behavior 5. Consequences of Customer Value Creation Behavior 6. Dysfunctional Customer Behavior 7. Application of Customer Value Creation Behavior 8. Case Studies of Customer Value Creation Behavior 9. Implications for Researchers and Practitioners |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer satisfaction |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |