MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02591nam a22003498a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140606s2015 enk b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014021481 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415640459 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780203082751 (ebook) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.B766 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition information |
23 |
| OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS000000 |
| -- |
BUS052000 |
| Number source |
bisacsh |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15277429 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100627.0 |
| CONTROL NUMBER |
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| control field |
59285 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Robert E., |
| Dates associated with a name |
1945- |
| TITLE STATEMENT |
|---|
| Title |
The public relations of everything : |
| Remainder of title |
the ancient, modern and postmodern dramatic history of an idea |
| Statement of responsibility, etc. |
Robert E. Brown |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1411 |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 198 p. : |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Routledge new directions in public relations & communication research |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything - the ubiquitousness of public relations - takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author's extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media"-- |
| Assigning source |
Provided by publisher. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / General |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Public Relations |
| Source of heading or term |
bisacsh |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://images.tandf.co.uk/common/jackets/websmall/978041564/9780415640459.jpg">http://images.tandf.co.uk/common/jackets/websmall/978041564/9780415640459.jpg</a> |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |