000 -LEADER |
fixed length control field |
01955nam a2200349 i 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130615s2012 enka |0|1 0|eng |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB406974 |
Source |
bnb |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781445391434 |
CATALOGING SOURCE |
Original cataloging agency |
Uk |
Language of cataloging |
eng |
Transcribing agency |
Uk |
Description conventions |
rda |
AUTHENTICATION CODE |
Authentication code |
ukblsr |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.80076 |
Edition number |
23 |
SYSTEM CONTROL NUMBER |
System control number |
(Uk)016431982 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100645.0 |
CONTROL NUMBER |
control field |
59614 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
TITLE STATEMENT |
Title |
Professional certificate in marketing : |
Remainder of title |
study text : marketing information and research |
Statement of responsibility, etc |
The Chartered Institute of Marketing |
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
BPP Learning Media, |
Date of production, publication, distribution, manufacture |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
xiv, 216 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
CONTENT TYPE |
Content Type Term |
text |
Source |
rdacontent |
MEDIA TYPE |
Media Type Term |
unmediated |
Source |
rdamedia |
CARRIER TYPE |
Carrier Type Term |
volume |
Source |
rdacarrier |
SERIES STATEMENT |
Series statement |
The Chartered Institute of Marketing |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Assessment workbook (covers: Marketing essentials, Assessing the marketing environment, Marketing information & research and Stakeholder marketing) -- Passcards (covers exam-assessed units: Marketing essentials and Assessing the marketing environment) -- Study text: Assessing the marketing environment -- Study text: Marketing essentials -- Study text: Marketing information and research -- Study text: Stakeholder marketing. |
GENERAL NOTE |
General note |
Includes indexes. |
SUMMARY, ETC. |
Summary, etc |
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage. |
GENERAL NOTE |
General note |
Notes:"Valid for assessments up to September 2015. "The Chartered Institute of Marketing." "July 2012"--T.p. verso. "The official CIM study text"--Cover. |
SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing |
General subdivision |
Examinations |
Form subdivision |
Study guides |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Examinations |
Form subdivision |
Study guides |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Financial planners |
General subdivision |
Certification |
Geographic subdivision |
Great Britain |
General subdivision |
Examinations |
Form subdivision |
Study guides |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |