| 000 -LEADER |
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| fixed length control field |
01545nam a2200229 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141211n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1445391489 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100646.0 |
| CONTROL NUMBER |
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| control field |
59625 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Professional Diploma in Marketing : |
| Remainder of title |
Study Text : Project Management in Marketing |
| Statement of responsibility, etc |
The Chartered Institute of Marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
BPP Learning Media, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 316 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
The Chartered Institute of Marketing |
| SUMMARY, ETC. |
|---|
| Summary, etc |
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process. |
| GENERAL NOTE |
|---|
| General note |
NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2015 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Chartered Institute of Marketing |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Project management |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |