| 000 -LEADER |
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| fixed length control field |
01976cam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120626s2014 ohua b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012942934 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB2B9883 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
016219440 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133629689 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133629687 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133589938 (student ed.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133589936 (student ed.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn820108817 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCO |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CUI |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
B336 2014 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
17361666 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100648.0 |
| CONTROL NUMBER |
|---|
| control field |
59664 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Babin, Barry J. |
| TITLE STATEMENT |
|---|
| Title |
CB5 : |
| Remainder of title |
the CB solution |
| Statement of responsibility, etc |
Barry Babin, Eric Harris |
| EDITION STATEMENT |
|---|
| Edition statement |
Student ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
South-Western ; |
| Place of publication, distribution, etc |
Andover : |
| Name of publisher, distributor, etc |
Cengage Learning [distributor], |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 370 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 332-351) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Eric G. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |