| 000 -LEADER |
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| fixed length control field |
01589nam a2200277 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150114n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658023645 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100700.0 |
| CONTROL NUMBER |
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| control field |
59895 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Advances in advertising research : |
| Remainder of title |
the changing roles of advertising : vol IV |
| Statement of responsibility, etc |
edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Wiesbaden : |
| Name of publisher, distributor, etc |
Springer Gabler, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 407 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part 1: The roles of advertising. -- Part 2: The faces of advertising. -- Part 3: Perceptions of advertising. -- Part 4: Reception of advertising. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Congresses |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Research |
| -- |
Congresses |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Congresses |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Research |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosengren Sara, |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dahlén Micael, |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Okazaki Shintaro, |
| Relator term |
Edited by |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |