| 000 -LEADER |
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| fixed length control field |
01966nam a2200241 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150210n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-3834946522 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100715.0 |
| CONTROL NUMBER |
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60081 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heinemann, Gerrit |
| TITLE STATEMENT |
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| Title |
New Online Retailing: |
| Remainder of title |
Innovation and Transformation |
| Statement of responsibility, etc |
Gerrit Heinemann; Christoph Schwarzl |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Wiesbaden : |
| Name of publisher, distributor, etc |
Gabler, |
| Date of publication, distribution, etc |
2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 261 p. |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together 'lessons learned' from the last 10 years, and give readers a tour of the future of online selling. Contents Online Retailing in Transition - Revolution, not Evolution New Online Retailing - What Does It Mean? Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Online Retailing in Transition -- Revolution, not Evolution -- New Online Retailing -- What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing. ỹ |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Electronic commerce |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Affaires |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Science économique |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic Commerce |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |