MARC details
| 000 -LEADER |
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| fixed length control field |
01793nam a2200265 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150310n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-3658090432 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100721.0 |
| CONTROL NUMBER |
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| control field |
60153 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wellner, Konstantin |
| TITLE STATEMENT |
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| Title |
User innovators in the silver market : |
| Remainder of title |
an empirical study among camping tourists |
| Statement of responsibility, etc. |
Konstantin Wellner |
| PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Hamburg, Germany : |
| Name of publisher, distributor, etc. |
Springer Gabler, |
| Date of publication, distribution, etc. |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 222 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| SUMMARY, ETC. |
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| Summary, etc. |
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Older consumers |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing management |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Industrial Management |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Management |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Management Science |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Organizational Behavior |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Herstatt, Cornelius, |
| Relator term |
Foreword by |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |