Customer-centric marketing : (Record no. 26192)

MARC details
000 -LEADER
fixed length control field 02457nam a22003978a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141031s2015 enk 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014042584
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749472092
INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749472108 (ebk)
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .R53 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition information 23
OTHER CLASSIFICATION NUMBER
Classification number BUS043000
-- BUS090010
-- BUS094000
-- BUS041000
Number source bisacsh
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15456897
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100723.0
CONTROL NUMBER
control field 60176
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Richardson, Neil,
Dates associated with a name 1963 January 25-
TITLE STATEMENT
Title Customer-centric marketing :
Remainder of title supporting sustainability in the digital age
Statement of responsibility, etc. Neil Richardson, Neil Kelley, Jon James
PROJECTED PUBLICATION DATE
Projected publication date 1502
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2015.
PHYSICAL DESCRIPTION
Extent x, 246 p. :
Other physical details ill. ;
Dimensions 24 cm.
SUMMARY, ETC.
Summary, etc. Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketing professionals need to learn to communicate the company's values and practices to get consumers engaged in the company's message.Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play.Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Green Business
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Management
Source of heading or term bisacsh
ADDED ENTRY--PERSONAL NAME
Personal name James, Jon
ADDED ENTRY--PERSONAL NAME
Personal name Kelley, Neil
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.812 RI CU T0051177 23.58 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 08/04/2015 AMAUS 23.58