| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014040842 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781444789898 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.7/6102504092 |
| -- |
B |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Carlson, Nicholas |
| TITLE STATEMENT |
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| Title |
Marissa Mayer and the fight to save Yahoo! |
| Statement of responsibility, etc |
Nicholas Carlson |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
John Murray, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
viii, 356 p. : |
| Other Details |
8 pages of plates ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY |
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| Summary |
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- |
| SUMMARY |
|---|
| Summary |
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet industry |
| Form |
United States |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Women chief executive officers |
| Form |
United States |
| Geographic |
Biography |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / General |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
51268 |
| SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| -- |
51269 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
51262 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
51270 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
5330 |