Social media communication : (Record no. 26412)

MARC details
ISBN
International Standard Book Number 9781138776456
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 302.23/1
MAIN ENTRY--PERSONAL AUTHOR
Authors Lipschultz, Jeremy Harris,
Dates 1958-
TITLE STATEMENT
Title Social media communication :
Subtitle concepts, practices, data, law and ethics
Statement of responsibility, etc. Jeremy Harris Lipschultz
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher Routledge,
Date c2015.
PHYSICAL DESCRIPTION
Extent xvi, 251 p. ;
Size 26 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social networks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Online social networks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
General Law and legislation
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
General Moral and ethical aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading SOCIAL SCIENCE / Media Studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading COMPUTERS / Web / Social Networking
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading LANGUAGE ARTS & DISCIPLINES / Journalism
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii">https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii</a>
Public note Location Map
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Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 302.231 LI SO T0034491 46.97 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 31/03/2015 AMAUS