Real-world data mining : (Record no. 26461)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780133551075
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	006.312
MAIN ENTRY--PERSONAL NAME
Authors	Delen, Dursun
TITLE STATEMENT
Title	Real-world data mining :
Subtitle	applied business analytics and decision making
Statement of responsibility, etc	Dursun Delen
PHYSICAL DESCRIPTION
Extent	xiv, 273 p. :
Other Details	ill. ;
Size	24 cm.
SERIES STATEMENT
Series statement	FT Press Analytics
GENERAL NOTE
General note	Includes bibliographical references and index.
CONTENTS
Contents	Foreword viii Chapter 1: Introduction to Analytics 1 Chapter 2: Introduction to Data Mining 31 Chapter 3: The Data Mining Process 67 Chapter 4: Data and Methods in Data Mining 93 Chapter 5: Data Mining Algorithms 141 Chapter 6: Text Analytics and Sentiment Analysis 183 Chapter 7: Big Data Analytics 231 Index 265.
SUMMARY
Summary	Use the latest data mining best practices to enable timely, actionable, evidence-based decision making throughout your organization! Real-World Data Mining demystifies current best practices, showing how to use data mining to uncover hidden patterns and correlations, and leverage these to improve all aspects of business performance. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, he provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: processes, methods, techniques, tools, and metrics; the role and management of data; text and web mining; sentiment analysis; and Big Data integration. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials. Real-World Data Mining will be valuable to professionals on analytics teams; professionals seeking certification in the field; and undergraduate or graduate students in any analytics program: concentrations, certificate-based, or degree-based.
STUDY PROGRAM
Program name	MBAS904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Data mining
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Big data
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij
Public note	Location Map
MAIN ENTRY--PERSONAL NAME
--	36891
SUBJECT ADDED ENTRY--TOPICAL TERM
--	312
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2241

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2015-05-03	AMAUK	1	006.312 DE RE	T0051457	2020-01-04	2020-01-02	49.99	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2015-05-03	AMAUK		006.312 DE RE	T0051458	2017-01-26		49.99	2017-01-26	REGULAR

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Real-world data mining : (Record no. 26461)