| 000 -LEADER |
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| fixed length control field |
01075pam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100922s2006 nyua 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591841050 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591841054 |
| CATALOGING SOURCE |
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| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.M85 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093339.0 |
| CONTROL NUMBER |
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| control field |
20153 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murray, Chris, |
| Titles and other words associated with a name |
B.A. |
| TITLE STATEMENT |
|---|
| Title |
The marketing gurus : |
| Remainder of title |
lessons from the best marketing books of all time / |
| Statement of responsibility, etc |
Chris Murray and the editors of Soundview Executive Book Summaries. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Portfolio, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 290 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY, ETC. |
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| Summary, etc |
Presents summaries of seventeen marketing books that offer effective strategies that can connect businesses and customers in the competitive marketplace in the twenty-first century. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Abstracts. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears. |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Soundview Executive Book Summaries. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |