The history of marketing science (Record no. 26547)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2014009472 |
| ISBN | |
| International Standard Book Number | 9789814619479 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 381/.109 |
| TITLE STATEMENT | |
| Title | The history of marketing science |
| Statement of responsibility, etc. | edited by Russell S. Winer, Scott A. Neslin |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Publisher | World Scientific, |
| Date | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 502 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| SERIES STATEMENT | |
| Series statement | World scientific-Now publishers series in business, |
| International Standard Serial Number | 2251-3442 ; |
| Volume/sequential designation | vol. 3 |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY | |
| Summary | The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| General | History |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| -- | History |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Study and teaching |
| -- | History |
| ADDED ENTRY | |
| Personal name | Winer, Russell S., |
| Role | Edited by |
| ADDED ENTRY | |
| Personal name | Neslin, Scott A., |
| Role | Edited by |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w">https://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w</a> |
| Public note | Location Map |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 56606 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 56607 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 56608 |
| ADDED ENTRY | |
| -- | 56609 |
| ADDED ENTRY | |
| -- | 56610 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 381.109 HI ST | T0051508 | 32.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 07/05/2015 | AMAUK |