| 000 -LEADER |
|---|
| fixed length control field |
00920nam a2200205 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150518n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118830284 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100758.0 |
| CONTROL NUMBER |
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| control field |
60657 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki |
| TITLE STATEMENT |
|---|
| Title |
International marketing |
| Statement of responsibility, etc |
Masaaki Kotabe, Kristiaan Helsen |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 595 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Offering more real–world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |