Public relations, values and cultural identity (Record no. 26718)

MARC details
000 -LEADER
fixed length control field 01643nam a2200241 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150521n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782875742513
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100803.0
CONTROL NUMBER
control field 60720
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Public relations, values and cultural identity
Statement of responsibility, etc. edited by Enric Ordeix, Valerie Carayol & Ralph Tench
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bruxelles :
Name of publisher, distributor, etc. P.I.E. Peter Lang,
Date of publication, distribution, etc. c2015.
PHYSICAL DESCRIPTION
Extent 398 p. :
Other physical details ill. ;
Dimensions 22 cm.
SUMMARY, ETC.
Summary, etc. As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?&ltBR> The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision values
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision culture
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Values
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Ordeix, Enric,
Relator term Edited by
ADDED ENTRY--PERSONAL NAME
Personal name Carayol, Valerie,
Relator term Edited by
ADDED ENTRY--PERSONAL NAME
Personal name Tench, Ralph,
Relator term Edited by
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 PU BL T0028515 69.42 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/05/2015 ABE 69.42