| 000 -LEADER |
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| fixed length control field |
02989nam a22003738a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150213s2015 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015001764 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137434951 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.32 |
| Item number |
.R348 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS020000 |
| -- |
BUS025000 |
| -- |
BUS041000 |
| -- |
BUS063000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15605758 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100809.0 |
| CONTROL NUMBER |
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| control field |
60804 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rajagopal, |
| Dates associated with a name |
1957- |
| TITLE STATEMENT |
|---|
| Title |
The butterfly effect in competitive markets : |
| Remainder of title |
driving small changes for large differences |
| Statement of responsibility, etc |
Rajagopal |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1503 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 295 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
"The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. "-- |
| -- |
Provided by publisher. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: -- PART I: ANALYZING MARKET CHAOS -- 1. Chaos in Markets -- 2. Reasoned Action and Planned Behavior -- 3. Managing Market Shifts -- PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS -- 4. Market Trend Analysis -- 5. Consumer Value Management -- 6. Darwinism in Marketplace -- 7. Business Growth and Local Effects -- 8. Sustainable Marketing -- PART III: UNVEILING FUTURE EFFECTS -- 9. Social Psychology of Consumers -- 10. Challenges of Butterfly Effect. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Development / Business Development |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Entrepreneurship |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Strategic Planning |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Chaotic behavior in systems |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |