| 000 -LEADER |
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| fixed length control field |
02617nam a22003738a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150209s2015 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015003234 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137509963 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HC79.C6 |
| Item number |
H45 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS016000 |
| -- |
BUS041000 |
| -- |
BUS043000 |
| -- |
BUS043030 |
| -- |
BUS063000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15571741 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100809.0 |
| CONTROL NUMBER |
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| control field |
60813 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heilbrunn, Benoît |
| TITLE STATEMENT |
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| Title |
Market mediations : |
| Remainder of title |
semiotic investigations on consumers, objects and brands / |
| Statement of responsibility, etc |
Benoît Heilbrunn |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1505 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hampshire ; New York : |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 250 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
"Market Mediations offers a fresh way to look at consumption practices as well as design and branding issues through analysis based on the French and European intellectual tradition. The economy of brands truly came into being in the mid-19th century as a way for manufacturers to transform bulk sales and commodities markets into product markets with high added value. A brand that was already established as a sign of identification and differentiation thus became a driver of social mediation to form a fictional relationship between companies and their end users. Initially, and in the end, the brand served to change the power relationships structuring commodities markets where products were sold in bulk. To account for this vast system of objects and brands, the book draws heavily on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience; it presupposes that meaning is produced by progressive enrichment from a constitutive core (core values) and gradually rises to the surface to its discursive implementation via objects and figurative elements. "-- |
| -- |
Provided by publisher. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: -- Introduction: Market Medi(t)ations -- 1. Love And The Market -- 2. Simplexities -- 3. Ethics Despite Amorality -- 4. Narrativites -- 5. I/Materialities -- 6. Embodiments. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumption (Economics) |
| General subdivision |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Consumer Behavior |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / International / Marketing |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Strategic Planning |
| Source of heading or term |
bisacsh |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |