000 -LEADER |
fixed length control field |
02184cam a2200349 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121126s2014 nyua 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012044583 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780078029004 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.G6753 2014 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol14560885 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100815.0 |
CONTROL NUMBER |
control field |
60890 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Grewal, Dhruv |
TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc |
Dhruv Grewal, Michael Levy |
EDITION STATEMENT |
Edition statement |
4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
c2014. |
PHYSICAL DESCRIPTION |
Extent |
xlvi, 648 p. : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
29 cm. |
GENERAL NOTE |
General note |
Includes index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
TBS804 MARK804 |
SUMMARY, ETC. |
Summary, etc |
Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing ethics |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing strategies |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
Source of heading or term |
sears |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Levy, Michael, |
Dates associated with a name |
1950- |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |