Marketing (Record no. 26888)

000 -LEADER
fixed length control field 02184cam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121126s2014 nyua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012044583
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078029004
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .G6753 2014
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14560885
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100815.0
CONTROL NUMBER
control field 60890
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv
TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Dhruv Grewal, Michael Levy
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2014.
PHYSICAL DESCRIPTION
Extent xlvi, 648 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.
STUDY PROGRAM INFORMATION NOTE
Program name TBS804 MARK804
SUMMARY, ETC.
Summary, etc Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing ethics
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Dates associated with a name 1950-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-06-19 AMAUK 3 658.8 GR MA T0028968 2018-10-30 2018-10-23 164.99 2017-01-26 REGULAR

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