| 000 -LEADER |
|---|
| fixed length control field |
02309cam a22003258a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140804s2014 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014029675 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137025821 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.B353 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15338377 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100817.0 |
| CONTROL NUMBER |
|---|
| control field |
60922 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Michael J. |
| TITLE STATEMENT |
|---|
| Title |
Marketing strategy and management / |
| Statement of responsibility, etc |
Michael J. Baker |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1411 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 545 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- PART I: MARKETING STRATEGY 1 -- 1. Overview and Executive Summary -- 2. Marketing and Corporate Strategy -- 3. Marketing and Competition -- 4. Principles of Strategic Marketing Planning -- 5. Analytical Frameworks for Strategic Marketing -- 6. Marketing Intelligence - Research for Marketing -- PART II: THE MARKETING APPRECIATION -- 7. Macro-environmental Analysis -- 8. Customer Analysis -- 9. Industry and Competitor Analysis -- 10. Internal (Self) Analysis -- 11. Matching - Putting it All Together -- 12. Market Segmentation -- PART III: MANAGING THE MARKETING MIX -- 13. The Marketing Mix -- 14. Product Service Policy and Management -- 15. Packaging and Design -- 16. Pricing Policy and Management -- 17. Distribution and Sales Policy -- 18. Integrated Marketing Communications -- 19. Branding -- PART IV: IMPLEMENTING MARKETING -- 20. Marketing in a Foreign Environment and Globalisation -- 21. Customer Care and Service -- 22. Developing a Marketing Culture -- 23. The (Short-term) Marketing Plan -- 24. Implementation and Control -- 25. Transformational Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term |
bisacsh |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |