| 000 -LEADER |
|---|
| fixed length control field |
01832cam a2200337 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150105s2015 caua b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB518178 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446248621 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
|
|---|
| -- |
658.8/643 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000054804280 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100822.0 |
| CONTROL NUMBER |
|---|
| control field |
60984 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
French, Jeff |
| TITLE STATEMENT |
|---|
| Title |
Strategic social marketing |
| Statement of responsibility, etc |
Jeff French and Ross Gordon |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 429 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section A: Why? Chapter 1: The importance of social marketing for social policy Chapter 2: The nature of social marketing Chapter 3: Marketing social good Section B: What? Chapter 4: The social marketing mix Chapter 5: Strategic social marketing Chapter 6: Creating value through social marketing Section C: How? Chapter 7: Systems thinking and social marketing Chapter 8: Using theory in social marketing Chapter 9: Research approaches in social marketing Chapter 10: Research methods in social marketing Chapter 11: Social marketing and social programme design Chapter 12: Planning social marketing interventions Chapter 13: Embedding social marketing within social programmes Chapter 14: Critical social marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing social |
| Geographic subdivision |
France |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gordon, Ross |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |