Consumer behavior in action : (Record no. 26996)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01499cam a2200301 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091112s2011 nyua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009048086 |
NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBB081196 |
Source | bnb |
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
Record control number | 015594839 |
Source | Uk |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780765620903 |
SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn465868680 |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | YDX |
-- | YDXCP |
-- | UKM |
-- | CDX |
-- | DLC |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.32 |
Item number | .L37 2011 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/342 |
Edition information | 22 |
SYSTEM CONTROL NUMBER | |
System control number | (IMchF)fol12915297 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100823.0 |
CONTROL NUMBER | |
control field | 61011 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Lantos, Geoffrey Paul, |
Dates associated with a name | 1925- |
TITLE STATEMENT | |
Title | Consumer behavior in action : |
Remainder of title | real-life applications for marketing managers / |
Statement of responsibility, etc. | Geoffrey P. Lantos |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Armonk, N.Y. : |
Name of publisher, distributor, etc. | M.E. Sharpe, |
Date of publication, distribution, etc. | c2011. |
PHYSICAL DESCRIPTION | |
Extent | xviii, 629 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE | |
Formatted contents note | Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change. |
SUMMARY, ETC. | |
Summary, etc. | Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
26/01/2017 | 658.8342 LA CO | T0017879 | 34.99 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 07/07/2015 | AMAUK | 34.99 |