Consumer behavior in action : (Record no. 26996)

MARC details
000 -LEADER
fixed length control field 01499cam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009048086
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB081196
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015594839
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765620903
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn465868680
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- UKM
-- CDX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .L37 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol12915297
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100823.0
CONTROL NUMBER
control field 61011
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Lantos, Geoffrey Paul,
Dates associated with a name 1925-
TITLE STATEMENT
Title Consumer behavior in action :
Remainder of title real-life applications for marketing managers /
Statement of responsibility, etc. Geoffrey P. Lantos
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. M.E. Sharpe,
Date of publication, distribution, etc. c2011.
PHYSICAL DESCRIPTION
Extent xviii, 629 p. :
Other physical details ill. ;
Dimensions 28 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.
SUMMARY, ETC.
Summary, etc. Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8342 LA CO T0017879 34.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/07/2015 AMAUK 34.99