| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-3662456484 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Grunig, Rudolf |
| TITLE STATEMENT |
|---|
| Title |
The strategy planning process : |
| Subtitle |
analyses, options, projects / |
| Statement of responsibility, etc |
Rudolf Grunig, Richard Kuhn ; Transled from German by Maude Montani |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Springer, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 277 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| CONTENTS |
|---|
| Contents |
Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography. |
| SUMMARY |
|---|
| Summary |
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Strategy planning |
| ADDED ENTRY |
|---|
| Name |
Kuhn, Richard |
| ADDED ENTRY |
|---|
| Name |
Montani, Maude, |
| Role |
translated by |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
497 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
61203 |
| ADDED ENTRY |
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| -- |
14470 |
| ADDED ENTRY |
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| -- |
61204 |