| 000 -LEADER |
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| fixed length control field |
02652nam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150305s2015 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015006668 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749473563 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749473570 (ebk) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.R9324 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| -- |
BUS090010 |
| -- |
BUS002000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15724411 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100833.0 |
| CONTROL NUMBER |
|---|
| control field |
61140 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian |
| TITLE STATEMENT |
|---|
| Title |
Understanding social media : |
| Remainder of title |
how to create a plan for your business that works / |
| Statement of responsibility, etc |
Damian Ryan |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 277 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter - 01: Getting started - how to create a compelling social media programme; Chapter - 02: Rules governing the relationship between search and social; Chapter - 03: How to budget for social media activities; Chapter - 04: Setting KPIs and measuring success; Chapter - 05: Understanding social media ROI - what matters and what doesn't; Chapter - 06: Why social media is central to customer experience; Chapter - 07: How to build a social media team - how to pick the right suppliers; Chapter - 08: Understanding the relationship between online PR and social media; Chapter - 09: The future for social media and the vastly changing landscape; Chapter - 10: Risk assessment and risk management in social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
| Source of heading or term |
bisacsh |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |