Marketing ethics & society (Record no. 27135)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781446296622 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 174.4 EA MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Eagle, Lynne |
| TITLE STATEMENT | |
| Title | Marketing ethics & society |
| Statement of responsibility, etc. | Lynne Eagle, Stephan Dahl |
| VARYING FORM OF TITLE | |
| Title proper/short title | Marketing ethics and society |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Publisher | Sage Publications, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xiii, 300 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Moral and ethical aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing ethics |
| ADDED ENTRY | |
| Personal name | Dahl, Stephan, |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12">https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 41869 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 41870 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 12312 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 41871 |
| ADDED ENTRY | |
| -- | 22167 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 174.4 EA MA | T0029948 | 26.72 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 14/12/2015 | AMAUK |