Content is king : (Record no. 27214)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2015013051 |
| ISBN | |
| International Standard Book Number | 9781623565459 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 070.4 |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Graham, Gary |
| TITLE STATEMENT | |
| Title | Content is king : |
| Subtitle | news media management in the digital age |
| Statement of responsibility, etc. | Gary Graham ... [et al.] |
| PHYSICAL DESCRIPTION | |
| Extent | viii, 244 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | News Web sites |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Press |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Reporters and reporting |
| ADDED ENTRY | |
| Personal name | Greenhill, Anita |
| ADDED ENTRY | |
| Personal name | Shaw, Donald |
| ADDED ENTRY | |
| Personal name | Vargo, Chris J. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p">https://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 40016 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 40017 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 39925 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 477 |
| ADDED ENTRY | |
| -- | 40018 |
| ADDED ENTRY | |
| -- | 40019 |
| ADDED ENTRY | |
| -- | 40020 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 070.4 GR CO | T0030212 | 22.99 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 14/12/2015 | AMAUK |