UOWD Library

Consumer behavior : (Record no. 27285)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120350595
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8/342
MAIN ENTRY--PERSONAL NAME
Authors Solomon, Michael R.
TITLE STATEMENT
Title Consumer behavior :
Subtitle buying, having, and being /
Statement of responsibility, etc Michael R. Solomon
EDITION STATEMENT
Edition 11th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Publisher PHI Learning Private Limited,
Date c2015.
PHYSICAL DESCRIPTION
Extent xxii, 582 p. :
Other Details col. ill. ;
Size 28 cm.
CONTENTS
Contents Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
SUMMARY
Summary Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
STUDY PROGRAM
Program name MARK936
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Consumer behavior
MAIN ENTRY--PERSONAL NAME
-- 2416
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 633
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2015-07-28 ABE 12 5 658.8342 SO CO T0018599 2020-03-16 2020-03-02 2020-03-02 34.64 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2015-07-28 ABE 16 4 658.8342 SO CO T0018600 2020-03-28 2020-03-14 2020-03-14 34.64 2017-01-26 REGULAR

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