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| fixed length control field |
04271cam a22003738a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140619s2014 enk b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014022436 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118935620 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.P659 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/3 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS043060 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15277506 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100906.0 |
| CONTROL NUMBER |
|---|
| control field |
62087 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Poynter, Ray |
| TITLE STATEMENT |
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| Title |
The handbook of mobile market research : |
| Remainder of title |
tools and techniques for market researchers |
| Statement of responsibility, etc |
Ray Poynter, Navin Williams, Sue York |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1409 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, West Sussex, U.K. : |
| Name of publisher, distributor, etc |
John Wiley and Sons, Inc., |
| Date of publication, distribution, etc |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 295 p. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers; Contents; Foreword; Introduction; Who the Book is For; The Structure of the Book; Part I: Mobile Market Research; Part II: Qualitative and Quantitative Research; Part III: The Methods and Applications of Mobile Market Research; Part IV: Researching the Mobile Ecosystem, Ethics, and the Future; References to brands and services; Online Material; Repetition; A note of thanks; PART I Mobile Market Research; 1 Overview of Mobile Market Research; Introduction; What Does Mobile Market Research mean? Standardized solutions for mobile market researchWhy the interest in mobile?; 1. The ubiquity of mobile phones; 2. 'In the moment'; 3. Putting the 'Smart' in mobile market research; 4. Passive data collection; A Brief History of Mobile Market Research; The International Dimension; Mobile Quantitative Research; Unintentional mobile; Mobile only surveys; mCAPI; Mixed-mode studies; Mobile Qualitative Research; Mobile Devices and Communities; The Mobile Ecosystem; The Challenges of Mobile Market Research; Shorter surveys; The cost efficiency of PC-based online surveys; Limitations of the devices. Variability of mobile devicesAchieving participant cooperation; Ethical, regulatory, and privacy concerns; The Future for Mobile Market Research; 2 Mobile Research in Action; Introduction; Retail Research; Understanding shopping trips and processes; Face-to-face customer research; Retail audits; Mobile shopping; Mystery shopping; The future of mobile market research and retail; Customer Experience and Satisfaction Research; Capturing experiences; Bias and capturing experiences; Event triggered satisfaction surveys; Location triggered satisfaction surveys. Alert/timer triggered satisfaction surveysTaking experience and satisfaction further; Advertising Testing; Tracking Brands and Advertising; Product Testing; In use testing; Advanced Quantitative Research; Creating mobile friendly and mobile specific advanced quantitative research; B2B (Business to Business) Research; Sampling issues; Variations in mobile devices; Ethics and intellectual property rights; Summary; 3 The Technology of Mobile Market Research; Introduction; Types of Mobile Devices; Smartphones; Feature phones; Market research and feature phones. Tablets (including PDAs and phablets)The link between devices and mobile market research; Connecting with Mobile Participants; Mobile web or mobile internet; SMS/Text; Mobile voice; Mobile applications; The Mobile Ecosystem; Mobile service providers; Device manufacturers and brands; Third-party service providers; The Features of Mobile Phones; 1. Studies via SMS and MMS; 2. Studies via mobile web; 3. Studies via apps; Mobile Operating Systems; Android; Apples iOS; Microsoft Mobile Phone OS; BlackBerry; Symbian; Operating system overview; Location-Based Services; Geolocation uses. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mobile commerce |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mobile communication systems |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / Research |
| Source of heading or term |
bisacsh |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams, Navin, |
| Dates associated with a name |
1972- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
York, Sue, |
| Dates associated with a name |
1968- |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Poynter, Ray. |
| Title |
Handbook of mobile market research |
| Place, publisher, and date of publication |
Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 |
| International Standard Book Number |
9781118935767 |
| Record control number |
(DLC) 2014024502 |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |
