| 000 -LEADER |
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| fixed length control field |
01357nam a22003017a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140515s2015 enk b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014940869 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199646449 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn897775213 |
| CATALOGING SOURCE |
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| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Modifying agency |
UKDBK |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/342 |
| Edition number |
23 |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.S93 2015 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15605655 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100908.0 |
| CONTROL NUMBER |
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| control field |
62106 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Szmigin, Isabelle |
| TITLE STATEMENT |
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| Title |
Consumer behaviour / |
| Statement of responsibility, etc |
Isabelle Szmigin and Maria Piacentini |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxv, 444 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION ; PART 2: MICRO-VIEW OF CONSUMPTION ; PART 3 MACRO-VIEW OF CONSUMPTION ; PART 4 WHERE ARE WE GOING? |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Piacentini, Maria |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |