| 000 -LEADER |
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| fixed length control field |
01164nam a22003015a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101206s2015 nyu 000 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780198704201 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| SYSTEM CONTROL NUMBER |
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| System control number |
16568845 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100908.0 |
| CONTROL NUMBER |
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| control field |
62109 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rosenbaum-Elliott, Richard |
| TITLE STATEMENT |
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| Title |
Strategic brand management / |
| Statement of responsibility, etc |
Richard Rosenbaum-Elliott; Larry Percy; Simon Pervan |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford Univesity Press, |
| Date of publication, distribution, etc |
c2015. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1101 |
| PHYSICAL DESCRIPTION |
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| Extent |
xi, 334 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS ; SECTION II: BRAND EQUITY AND BRAND BUILDING ; SECTION III: MANAGING BRANDS. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product management |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Percy, Larry |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pervan, Simon |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |