MARC details
| 000 -LEADER |
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| fixed length control field |
01291pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061221s2007 nju 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006102241 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470113455 (cloth : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470113456 (cloth : alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.S393 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Edition information |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093350.0 |
| CONTROL NUMBER |
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| control field |
20276 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Scott, David Meerman. |
| TITLE STATEMENT |
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| Title |
The new rules of marketing and PR : |
| Remainder of title |
how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly / |
| Statement of responsibility, etc. |
David Meerman Scott. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
New rules of marketing & PR |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2007. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxvii, 275 p ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
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| General note |
Spine title: New rules of marketing & PR. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| CITATION/REFERENCES NOTE |
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| Name of source |
Pub Weekly. |
| CITATION/REFERENCES NOTE |
|---|
| Name of source |
Choice. |
| SUMMARY, ETC. |
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| Summary, etc. |
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |