| 000 -LEADER |
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| fixed length control field |
01556nam a2200277 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151025n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783319124629 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100933.0 |
| CONTROL NUMBER |
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| control field |
62508 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Fundamentals of business-to-business marketing : |
| Remainder of title |
mastering business markets |
| Statement of responsibility, etc |
Michael Kleinaltenkamp ... [et al.] |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cham : |
| Name of publisher, distributor, etc |
Springer, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
vii, 330 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| SERIES STATEMENT |
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| Series statement |
Springer texts in business and economics |
| SUMMARY, ETC. |
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| Summary, etc |
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics/Management Science |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business Strategy/Leadership |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kleinaltenkamp, Michael, |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Plinke, Wulff, |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilkinson, Ian, |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geiger, Ingmar, |
| Relator term |
Edited by |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |