Social commerce : (Record no. 27879)
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9783319170275 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 306.3 TU SO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Turban, Efraim |
| TITLE STATEMENT | |
| Title | Social commerce : |
| Subtitle | marketing, technology and management |
| Statement of responsibility, etc | Efraim Turban, Judy Strauss, Linda Lai |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Switzerland : |
| Publisher | Springer, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxi, 320 p. : |
| Other Details | ill. ; |
| Size | 28 cm. |
| SERIES STATEMENT | |
| Series statement | Springer texts in business and economics |
| SUMMARY | |
| Summary | This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| General | Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Customer relations |
| ADDED ENTRY | |
| Name | Strauss, Judy |
| ADDED ENTRY | |
| Name | Lai, Linda |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/k78aqq08661ow064bal9f13f0y25k0ma |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| ADDED ENTRY | |
| -- | 45171 |
| ADDED ENTRY | |
| -- | 45172 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2015-10-25 | MERIC | 306.3 TU SO | T0018746 | 2017-01-26 | 521.00 | 2017-01-26 | REGULAR |